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SaaS Treminology Glossary

A practical, A–Z glossary of essential terms for SaaS founders, marketers, product teams and investors. Use this glossary to quickly understand industry jargon, compare definitions and discover how each term relates SaaS Statistics.

A

  1. A/B Testing
  2. Account-Based Marketing (ABM)
  3. Activation Rate
  4. Active Users
  5. Adoption Rate
  6. AI in SaaS
  7. Annual Contract Value (ACV)
  8. Annual Recurring Revenue (ARR)
  9. API (Application Programming Interface)
  10. Application Performance Monitoring (APM)
  11. Application Programming Interface Key (API Key)
  12. ARPA (Average Revenue per Account)
  13. ARPU (Average Revenue per User)
  14. ARR Growth Rate
  15. Asynchronous Communication
  16. Average Contract Length
  17. Average Handle Time (AHT)
  18. Average Revenue Growth
  19. Average Session Duration
  20. Average Time to Onboard

B 

  1. Backlog
  2. Benchmarking
  3. Beta Testing
  4. Bookings
  5. Bottleneck
  6. Bounce Rate
  7. Break-even Point
  8. Budget Variance
  9. Burn Multiple
  10. Burn Rate
  11. Business Intelligence (BI)
  12. Buyer Journey
  13. Buyer Persona
  14. Buyer’s Intent Data

C 

  1. CAC (Customer Acquisition Cost)
  2. CAC Payback Period
  3. CapEx (Capital Expenditure)
  4. Cash Flow
  5. Churn Rate (Customer Churn)
  6. Churn Rate (Revenue Churn)
  7. CLTV (Customer Lifetime Value)
  8. CLV:CAC Ratio
  9. Cohort Analysis
  10. Conversion Funnel
  11. Conversion Rate
  12. Cost of Goods Sold (COGS)
  13. Cost per Acquisition (CPA)
  14. Cost per Lead (CPL)
  15. CRM (Customer Relationship Management)
  16. Cross-Sell
  17. Customer Engagement Score
  18. Customer Expansion
  19. Customer Feedback Loop
  20. Customer Health Score
  21. Customer Onboarding
  22. Customer Retention Rate
  23. Customer Satisfaction (CSAT)
  24. Customer Segmentation
  25. Customer Success Management
  26. Customer Value Optimization (CVO)

D

  1. Daily Active Users (DAU)
  2. Data Migration
  3. Data Retention Policy
  4. Decision-Making Unit (DMU)
  5. Deferred Revenue
  6. Deployment Frequency
  7. Design Partner
  8. Digital Transformation
  9. Discovery Call
  10. Downtime
  11. Drop-off Rate

E 

  1. EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization)
  2. Engagement Rate
  3. Enterprise SaaS
  4. Expansion MRR
  5. Expansion Revenue
  6. Experimentation Rate
  7. Exit Rate

F 

  1. Feature Adoption Rate
  2. Feature Creep
  3. Feature Utilization
  4. Freemium Model
  5. Free Trial Conversion Rate
  6. Funnel Optimization
  7. Function-as-a-Service (FaaS)

G 

  1. GAAP Revenue
  2. Gamification
  3. Gatekeeping
  4. Gross Churn Rate
  5. Gross Margin
  6. Gross Revenue Retention (GRR)
  7. Growth Accounting
  8. Growth Hacking
  9. Growth Rate

H

  1. Headcount Efficiency
  2. Health Score
  3. Hosting Cost
  4. Hybrid Cloud
  5. Hypergrowth
  6. Hypothesis Testing

I 

  1. Implementation Time
  2. Incident Response Rate
  3. Incremental MRR
  4. Infrastructure as a Service (IaaS)
  5. Involuntary Churn
  6. Integration Rate
  7. Investor Update Metrics
  8. Iteration Speed

J 

  1. Job-to-be-Done (JTBD)
  2. Journey Mapping
  3. Just-in-Time Deployment

K 

  1. Kanban
  2. Key Performance Indicator (KPI)
  3. Knowledge Base
  4. Knowledge Retention Rate

L 

  1. Lead Conversion Rate
  2. Lead Velocity Rate (LVR)
  3. Lifetime Value (LTV)
  4. Logo Churn
  5. Looker Studio
  6. Lost MRR
  7. Low-Touch Onboarding

M 

  1. Magic Number (SaaS)
  2. Marketing Automation
  3. Marketing Qualified Lead (MQL)
  4. Market Penetration Rate
  5. Minimum Viable Product (MVP)
  6. Monthly Active Users (MAU)
  7. Monthly Recurring Revenue (MRR)
  8. MRR Churn
  9. MRR Growth
  10. Multi-Tenant Architecture

N 

  1. Net Dollar Retention (NDR)
  2. Net Promoter Score (NPS)
  3. Net Revenue Retention (NRR)
  4. New MRR
  5. Non-recurring Revenue
  6. North Star Metric

O 

  1. Onboarding Rate
  2. Open Rate (Email)
  3. Operating Income
  4. Opportunity-to-Close Rate
  5. Opt-in Rate
  6. Organic Growth
  7. Outbound Marketing

P 

  1. PaaS (Platform as a Service)
  2. Payback Period
  3. Pipeline Velocity
  4. PLG (Product-Led Growth)
  5. Pricing Model
  6. Product Adoption Rate
  7. Product Analytics
  8. Product Churn
  9. Product Engagement Score
  10. Product Market Fit (PMF)
  11. Product Qualified Lead (PQL)
  12. Profit Margin
  13. Prototype Testing

Q 

  1. Qualitative Feedback
  2. Quantitative Analysis
  3. Quality Assurance (QA)
  4. Quick Ratio (SaaS Growth Efficiency)

R

  1. Reactivation Rate
  2. Recurring Revenue
  3. Referral Rate
  4. Renewal Rate
  5. Retention Rate
  6. Revenue Churn
  7. Revenue Growth Rate
  8. Revenue Recognition
  9. Revenue per Employee
  10. Run Rate

S 

  1. SaaS Magic Number
  2. Sales Accepted Lead (SAL)
  3. Sales Cycle Length
  4. Sales Efficiency
  5. Sales Qualified Lead (SQL)
  6. Self-Service Onboarding
  7. Service Level Agreement (SLA)
  8. Sign-Up Rate
  9. Software-as-a-Service (SaaS)
  10. Stickiness Rate
  11. Support Ticket Volume
  12. System Uptime

T 

  1. TAM (Total Addressable Market)
  2. Time to First Value (TTFV)
  3. Time to Onboard
  4. Time to Resolution
  5. Time to Value (TTV)
  6. Trial Conversion Rate
  7. Turnover Rate

U

  1. Upsell Rate
  2. Usage-Based Pricing
  3. User Adoption
  4. User Engagement
  5. User Retention
  6. User Satisfaction Score (USS)

V

  1. Value Metric
  2. Viral Coefficient
  3. Visitor-to-Signup Rate
  4. Volume Churn

W 

  1. Weighted Pipeline
  2. Win Rate
  3. Workflow Automation
  4. Working Capital

X 

  1. XML API
  2. XaaS (Anything as a Service)

Y 

  1. Year-over-Year Growth (YoY)
  2. Yield per Customer

Z 

  1. Zero Churn
  2. Zero Downtime Deployment
  3. Zero Trust Security