SEO Tools Software
Investment in Search Engine Optimization tools is a powerful and cost-effective way to reap sustained results. But which ones are best suited for your needs? Our expert reviewers have used the following tools for several years, and bring you a list to pick the right one based on your needs.
1. Ahrefs
Ahrefs was built as a link analysis tool but has grown into a full-fledged SEO toolkit for individuals large-scale enterprises and marketing agencies. It’s also known for its site audit capabilities and keyword research and provides extensive data on backlinks, keyword rankings, and competitor analysis.
User Rating: 4.5/5 on G2
Pricing: $29 to $449 per month for 1 user
Trial Period: Not available
Free Plan: Yes
2. Semrush
Semrush is another great all-in-one SEO suite that offers tools for keyword research, site audit, competitor analysis, and more. Its features include detailed traffic analytics, backlink tracking, and competitive research, allowing users to optimize their online presence and gain insights into their competition.
User Rating: 4.4/5 on G2
Pricing: $139.95 to $499.95 per month for 1 user
Trial Period: 7 to 14 Days Free Trial
Free Plan: No
3. Moz Pro
Moz provides a range of SEO tools and resources, including its well-known Moz Pro suite. It offers features like keyword research, site audits, and rank tracking. Moz’s metrics, such as Domain Authority and Page Authority, are widely used to gauge a website’s SEO strength.
User Rating: 4.3/5 on G2
Pricing: $49 to $299 per month
Trial Period: 30 Days Free Trial
Free Plan: Yes
4. SE Ranking
SE ranking is a versatile SEO platform offering tools for keyword tracking, site audits, and competitor analysis. It’s known for its user-friendly interface and customizable reports, making it suitable for small and large businesses.
User Rating: 4.8/5 on G2
Pricing: $65 to $259 per month
Trial Period: 14 Days Free Trial
Free Plan: No
5. Ubersuggest by Neil Patel
Ubersuggest is a tool developed by Neil Patel that provides keyword research, SEO audit, and content ideas. It’s designed to be an accessible and affordable option for users who want to improve their SEO without a significant investment.
User Rating: 4.2/5 on G2
Pricing: $12 to $40 per month
Trial Period: 7 Days Free Trial
Free Plan: Yes
6. Surfer SEO
Surfer SEO focuses on on-page optimization by analyzing the top-ranking pages for specific keywords and providing actionable insights to improve content. It helps users to optimize their content structure and keywords based on real-time data and competitive analysis.
7. Screaming Frog
Screaming Frog is a website crawler that helps identify technical SEO issues such as broken links, duplicate content, and metadata problems. Its in-depth site audit capabilities make it a favorite among technical SEO experts for diagnosing and fixing site issues.
8. Serpstat
Serpstat is a budget-friendly SEO platform that offers tools for keyword research, site audits, rank tracking, and competitor analysis. It’s known for its comprehensive data and cost-effective pricing, catering to both small businesses and large agencies.
User Rating: 4.6/5 on G2
Pricing: $59 to $479 per year
Trial Period: 7 Days Free Trial
Free Plan: No
