A/B Testing Software
A/B testing software allows marketers and product teams to compare different versions of web pages, emails, or ads to see which performs better. By running controlled experiments, you can make informed decisions that improve conversion rates, user experience, and ROI.
Here are our top recommendations for the best A/B testing software to help you optimize your marketing efforts:
1. Optimizely
Optimizely is a powerful experimentation platform that supports A/B testing, multivariate testing, and personalization. It’s widely used by enterprises to deliver data-driven customer experiences.
User Rating: 4.4/5 on G2
Pricing: Custom pricing
Trial Period: Demo available
Free Plan: No
2. VWO (Visual Website Optimizer)
VWO offers an all-in-one conversion optimization platform including A/B testing, heatmaps, and visitor recordings. It’s designed for marketers who want easy-to-use yet powerful tools.
User Rating: 4.3/5 on G2
Pricing: Starts at $49/month
Trial Period: 30-day free trial
Free Plan: No
3. Google Optimize
Google Optimize is a free A/B testing tool that integrates with Google Analytics. It’s ideal for small to medium businesses looking for a straightforward testing solution.
User Rating: 4.2/5 on G2
Pricing: Free (basic version)
Trial Period: Not applicable
Free Plan: Yes
4. Convert
Convert is a privacy-focused A/B testing platform that supports split testing, multivariate testing, and personalization. It’s suitable for companies needing GDPR compliance and detailed analytics.
User Rating: 4.5/5 on G2
Pricing: Starts at $699/month
Trial Period: 15-day free trial
Free Plan: No
5. Unbounce
Unbounce combines landing page creation with A/B testing tools, helping marketers build and optimize campaigns without needing developers.
User Rating: 4.3/5 on G2
Pricing: Starts at $80/month
Trial Period: 14-day free trial
Free Plan: No