Digital Ad Management Software
Digital ad management software helps businesses plan, execute, and analyze online advertising campaigns across multiple channels. These tools improve targeting, budget management, and ROI tracking for better ad performance.
Here are our top 7 recommendations for the best digital ad management software:
1. Google Ads
Google Ads is a leading platform for creating and managing search, display, and video ad campaigns with powerful targeting and analytics.
User Rating: 4.5/5 on G2
Pricing: Pay-per-click model
Trial Period: Not applicable
Free Plan: No
2. Facebook Ads Manager
Facebook Ads Manager enables detailed audience targeting and multi-platform campaign management across Facebook, Instagram, and Messenger.
User Rating: 4.4/5 on G2
Pricing: Pay-per-click model
Trial Period: Not applicable
Free Plan: No
3. AdRoll
AdRoll offers retargeting and prospecting campaigns with cross-channel support and AI-driven optimization.
User Rating: 4.2/5 on G2
Pricing: Custom pricing
Trial Period: Demo available
Free Plan: Yes (limited)
4. Kenshoo (now Skai)
Skai provides advanced ad management with AI-powered insights and omnichannel campaign execution.
User Rating: 4.3/5 on G2
Pricing: Custom pricing
Trial Period: Demo available
Free Plan: No
5. Marin Software
Marin Software offers cross-channel campaign management, bidding automation, and analytics for digital marketers.
User Rating: 4.1/5 on G2
Pricing: Custom pricing
Trial Period: Demo available
Free Plan: No
6. WordStream
WordStream simplifies PPC campaign management with automated recommendations and reporting for Google, Facebook, and Bing ads.
User Rating: 4.3/5 on G2
Pricing: Starts at $264/month
Trial Period: Demo available
Free Plan: No
7. HubSpot Ads
HubSpot Ads integrates ad management with CRM and marketing automation for targeted campaign tracking and ROI analysis.
User Rating: 4.5/5 on G2
Pricing: Included in Marketing Hub plans
Trial Period: Demo available
Free Plan: Yes (limited)
