Email Marketing Software
Email marketing, considered dead, is yet alive and can be your best bet. Every dollar spent on email marketing has the potential to generate $36 in returns. That said, here are our top recommendations for email marketing software to get you started:
1. MailChimp
Mailchimp is one of the most popular email marketing platforms, offering a user-friendly interface and robust automation features. It caters to individuals, small businesses, and large enterprises. With tools for designing, automating, and analyzing campaigns, Mailchimp is a go-to choice for marketers.
User Rating: 4.5/5 on G2
Pricing: Start at $13.53/month
Trial Period: Not available
Free Plan: Yes
2. Constant Contact
Known for its ease of use, Constant Contact is a great option for small businesses and non-technical users. It excels in creating professional email campaigns quickly. It offers features such as pre-built templates, event marketing tools, list management, analytics, and others.
User Rating: 4.0/5 on G2
Pricing: Start at $12/month.
Trial Period: 30-day free trial
Free Plan: No
3. Breva (Marketing Platform)
Brevo is an email marketing software that also offers SMS marketing and other CRM capabilities to help businesses reach out to their audiences and convert them. It offers a unique solution for multi-channel campaigns and is particularly budget-friendly for small to medium-sized businesses.
User Rating: 4.5/5 on G2
Pricing: Start at $8.08/month.
Trial Period: Not available
Free Plan: Yes
4. ActiveCampaign
ActiveCampaign is another powerful tool for businesses seeking advanced automation and personalization email marketing features. It integrates well with other marketing platforms for a seamless workflow. The key features include dynamic content, automation workflows, segmentation, robust analytics, and others.
User Rating: 4.5/5 on G2
Pricing: Start at $15/month.
Trial Period: 14-day free trial
Free Plan: No
5. Moosend
Moosend is a cost-effective email marketing platform with user-friendly tools for creating, automating, and analyzing campaigns. The tool and its offerings are perfect for startups and small businesses to get started with email marketing. It includes features such as a drag-and-drop email builder, automation workflows, real-time analytics, and many others.
User Rating: 4.7/5 on G2
Pricing: Start at $9/month.
Trial Period: 30-day free trial
Free Plan: No
6. GetResponse
GetResponse is a great addition to this list and offers an all-in-one platform with tools for email marketing, landing pages, webinars, and marketing automation. It is ideal for content-driven businesses, marketers, solopreneurs, coaches, and other business types.
User Rating: 4.3/5 on G2
Pricing: Start at $13.3/month.
Trial Period: Not available
Free Plan: No
7. MailerLite
MailerLite is a user-friendly email marketing platform known for its simplicity and affordability. It’s an excellent choice for small businesses, startups, and freelancers who need an easy way to create and manage email campaigns. With features like automation and analytics, MailerLite provides the tools necessary to grow and engage your audience.
User Rating: 4.6/5 on G2
Pricing: Start at $9/month.
Trial Period: Not available
Free Plan: Yes
