Vijay Khatri

Vijay is a Writer, Marketer, Strategist, and Founder of My SaaS Journey — an online resource to help businesses make informed SaaS investments. He has been closely working with B2B SaaS brands for years and helping them with brand building, increase web visibility, and skyrocket their content marketing game.

Top CRM Software for 2025: Complete Comparison and Key Features

CRM software continues to be the backbone of customer engagement and business growth. In 2025, it has evolved far beyond contact management — integrating AI, automation, and real-time analytics to deliver smarter, faster decision-making. According to recent market research, the global CRM market is projected to reach over $112 billion in 2025, reflecting how essential […]

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Best Practices & Tools for Integrating AI into SaaS Marketing Campaigns

Artificial intelligence (AI) is transforming B2B SaaS marketing by automating repetitive tasks, powering personalization, and unlocking data-driven insights. By leveraging AI, SaaS companies can segment audiences more accurately, craft hyper-relevant content, and optimize ad campaigns at scale. For example, 69% of consumers welcome personalized content when they consent to data sharing. In fact, as per

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State of SaaS Report 2025: Cloud Technologies and Business Function Analytics

The State of SaaS Report 2025 by My SaaS Journey presents comprehensive insights into cloud technology adoption and Software-as-a-Service (SaaS) utilization across enterprise organizations. This report is based on an extensive survey conducted between January and March 2025, encompassing responses from 2,847 C-level executives, senior directors, and department heads across 15 industry verticals in North

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Zendesk vs Intercom: The Ultimate Comparison of Customer Support Tools

Modern businesses rely on sophisticated customer support platforms to manage multi-channel service and engagement. In fact, one recent Zendesk report found 72% of customers expect immediate (real-time) responses, and 81% believe AI will be part of modern customer support. Against this backdrop, Zendesk and Intercom have emerged as leading SaaS solutions. Zendesk (founded in 2007)

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SaaS Marketing in the Age of AI: How to Be More Productive in 2025

AI tools for marketers are revolutionizing how teams accomplish more with fewer resources in 2025. Marketing departments previously spent countless hours on repetitive tasks like content creation, audience segmentation, and campaign analysis. However, artificial intelligence now automates these processes, cutting work time by up to 70% according to recent industry reports. Additionally, marketing professionals face

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Ahrefs vs SEMrush: The Unbiased Review of SEO Software

The right SEO tool can make all the difference in helping businesses rank higher, drive organic traffic, and stay ahead of the competition. Among the most trusted and widely used SEO platforms are Ahrefs and SEMrush. Both offer comprehensive toolsets, but they cater to slightly different user needs and preferences. As of 2025, SEMrush boasts

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Is Your Tech Stack Ready for AI-Powered SaaS App Development?

We are officially in an era where artificial intelligence (AI) is revolutionizing industries. Today, SaaS entrepreneurs face a new challenge: integrating AI into their applications to deliver smarter, faster, and more personalized experiences. Consider a SaaS application in healthcare: it must analyze patient data in real time to provide accurate diagnoses while scaling to accommodate

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Top Affordable SaaS App Hosting Services for Continuous Uptime

Did you know that the global SaaS market is projected to grow from $317.55 billion in 2024 to $1,228.87 billion by 2032? Additionally, end-user SaaS spending is expected to surpass $1 trillion by 2027. With such rapid growth, it’s more important than ever to choose the right hosting service to keep your application running smoothly

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Top 6 SaaS AI Tools for Sales Teams and SMBs

In the highly competitive world of sales, teams and small-to-medium businesses (SMBs) are constantly seeking ways to enhance efficiency and effectiveness. Artificial Intelligence (AI) has revolutionized the sales process, providing tools that not only simplify tasks but also deliver profound insights that drive decision-making. In fact, recent studies reveal that 75% of businesses already use

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